Turn Your Facebook Ads Data into Smart Strategy With ChatGPT

Hey,
Saw something in my TikTok that caught your eye? Here’s the full breakdown so you can actually use it.

🔗 Missed the video? Watch it here

What You’ll Need

• Access to your Facebook Ads Manager

• At least 30 days' worth of data (90–180 days is even better)

• A paid ChatGPT account (Plus or Pro)

• This prompt (copy and paste it into ChatGPT)

• Optional: a brew and 30 minutes to really dig in

Step-by-Step Instructions

Step 1: Grab Your Facebook Ads Data

• Log in to Facebook Ads Manager and head to the Reports section.

• Create a custom report using metrics like:

  • Impressions

  • Clicks

  • Click-through rate (CTR)

  • Cost per click (CPC)

  • Conversions

  • ROAS

• Choose a time range (aim for 90–180 days if you’ve got it).

• Run and export the report as a CSV or Excel file.

• Make sure it includes campaign names, ad sets, and ad names – this helps ChatGPT make smarter suggestions.

Step 2: Put ChatGPT to Work

• Open ChatGPT and start a new chat.

• Upload your exported Facebook ad data file.

• Paste in this prompt:

“You’re a seasoned Facebook Ads expert with a proven track record of optimising campaigns across a wide range of sectors. I’ll be sharing my ad performance data with you, and I’d like your professional evaluation and guidance. Please follow the structure below:

1. Data Summary
Give a brief overview of the core metrics provided — impressions, clicks, click-through rate (CTR), cost per click (CPC), conversions, conversion rate, and return on ad spend (ROAS).

2. Performance Breakdown

• Identify which campaigns, ad sets, and individual ads are delivering the strongest results based on ROAS and conversion rate.

• Highlight any noticeable trends or recurring patterns.

• Call out anything unusual or unexpected in the data.

3. Audience Analysis

• Review how different audience segments are performing (demographics, interests, behaviours).

• Point out which groups are engaging well and which are underperforming.

4. Creative Review

• Assess the results across various ad formats — static images, videos, carousels, etc.

• Look for shared elements among the top performers.

• Offer ideas for improving or reworking creatives that are not hitting the mark.

5. Optimisation Suggestions

• Provide clear, actionable steps to improve campaign effectiveness.

• Recommend how to adjust budget allocation based on what’s working.

• Suggest any tweaks to bidding strategies or optimisation events.

6. Scaling Potential

• Identify any campaigns or ad sets that could be scaled up profitably.

• Share ideas for scaling without compromising efficiency or ROI.

7. Testing Recommendations

• Propose 3 to 5 A/B test ideas grounded in the data to help boost performance.

8. Industry Context

• If available, compare current performance to industry standards and note where improvements could be made.

9. Strategic Direction

• Using your analysis, outline a focused 30-day plan to drive better results across the account.

Please keep your recommendations structured and easy to digest — bullet points are perfect where it makes sense.”

• ChatGPT will start analysing your data. Look out for:

  • Which ads are smashing it

  • What’s dragging things down

  • Suggestions to fix or scale campaigns

🧠 Pro tip: Treat it like an actual conversation. Ask follow-up questions, challenge the suggestions, or ask it to dig deeper into specific areas.

Step 3: Use Facebook’s Built-In AI Tools

• Set up Automated Rules in Ads Manager:

  • Pause ads if cost per result goes too high

  • Increase budget on top-performing ad sets

• You can mix and match conditions for more control.

• If you’ve got a product catalogue, test out Dynamic Ads to let Facebook automatically show the right products to the right people.

Step 4: Use AI for Ad Creation & Ideation

• Use ChatGPT to whip up new copy ideas fast.

• Use ChatGPT 4o NEW image generation to spark creative directions.

• Combine human edits with AI suggestions to keep things on-brand.

Step 5: Use Reviews for Pain-Point Copy

• Gather reviews (yours and competitors')

• Paste into ChatGPT and ask it to:

  • Summarise key pain points

  • Write ad copy targeting those pain points

  • Give you headline and call-to-action options

Final Step

That’s it, you’re done. Gold star if you made it all the way here ⭐
If it worked, amazing. If you’ve hit a wall, give it five minutes and read through again – half the time it’s just something you’ve overlooked.

P.S. Want to do this more strategically?
If you’re figuring out how AI fits into your business long-term, we run something called the AI Efficiency Assessment. It’s a 90-minute session that gives you a tailored roadmap of what to automate, what to eliminate, so you’re crystal clear on what to do.

No pressure, just here if you’re ready to level things up.
👉 Learn more about the AI Efficiency Assessment