Turn Any Instagram Account Into Your AI-Powered Content Assistant

This Make.com blueprint lets you plug in any Instagram account and automatically grab their Reels, turn them into transcripts, and feed them to ChatGPT, which then checks them against your strategy and gives you fresh, inspired content ideas. No stealing. Just smart repurposing.

Author

Dean Johnston
May 15, 2025 • Estimated Reading Time: 3 minutes

Hey,
Saw something on my TikTok that caught your eye? Here’s the full breakdown so you can actually use it.

🔗 Missed the video? Watch it here

What You’ll Need

Before you dive in, a few quick assumptions:

✅ You’ve got a Make.com account and know your way around basic scenarios

✅ You’ve connected your OpenAI account to Make.com via API key

✅ You’ve already created an Assistant inside your OpenAI account

→ This Assistant is what will take the transcript and compare it with your strategy to generate tailored content ideas

If all that’s in place, great. Here’s what the blueprint does once you plug it in:

How the Automation Works

Step 1: Pick the Instagram account you want to monitor

You can choose any public account, maybe a competitor, a brand in your niche, or just someone who’s smashing content right now.

Step 2: The automation checks for new Reels

Make.com scans the account for new video posts and grabs the Reel video URL.

Step 3: It transcribes the audio from the Reel

Using a speech-to-text tool inside the scenario, the Reel is converted into a transcript.

Step 4: The transcript is sent to ChatGPT via your Assistant

Your Assistant takes the transcript and checks it against your predefined content strategy.

Step 5: It gives you tailored content ideas

You get a fresh batch of content ideas inspired by the Reel, aligned with your brand, not just copied from theirs.

Ready?

Final Step

That’s it, you’re done. Gold star if you made it all the way here ⭐
If it worked, amazing. If you’ve hit a wall, give it five minutes and read through again – half the time it’s just something you’ve overlooked.

P.S. Want to do this more strategically?
If you’re figuring out how AI fits into your business long-term, we run something called the AI Efficiency Assessment. It’s a 90-minute session that gives you a tailored roadmap of what to automate, what to eliminate, so you’re crystal clear on what to do.

No pressure, just here if you’re ready to level things up.
👉 Learn more about the AI Efficiency Assessment