Stop Copy-Pasting Prompts. Do This Instead.

If you’ve been stockpiling ChatGPT prompts like digital Pokémon cards... It’s time to chill. This email will show you how to think like a prompter, so you can write better, smarter prompts on the fly, without begging for a miracle caption.

Author

Dean Johnston
April 24, 2025 • Estimated Reading Time: 3 minutes

Hey,
Saw something in my TikTok that caught your eye? Here’s the full breakdown so you can actually use it.

🔗 Missed the video? Watch it here

What You’ll Need

  • A free or Plus ChatGPT account

  • 5 minutes and a topic you want help with (caption, email, idea, etc.)

  • This simple structure to follow (no jargon, no prompt hoarding required)

Step-by-Step Instructions

Step 1: Get Clear on the Role

Instead of: “Write a caption”
Try: “You’re a copywriter for small e-commerce brands, writing witty Instagram captions to boost product interest.”

🧠 This tells ChatGPT who it's being and why.

Step 2: Add the Context

What’s the goal? Who’s the audience? What's the product or topic?

Example:

“You’re writing for a skincare brand launching a new hydrating serum. The audience is women aged 25–40 who care about clean ingredients.”

📦 Think of this like packing the brief. If it helps a human, it helps ChatGPT.

Step 3: Be Specific About the Output

“Give me 3 caption ideas under 20 words each. Use a playful, confident tone. Avoid sounding salesy.”

🎯 The clearer the output request, the better the result.

Step 4: Refine Like a Human

If the first draft is meh, don’t start over — talk to it. “These feel too generic. Can you make them more cheeky, like they’d stop someone scrolling?”

“Can you add a subtle nod to summer without saying it directly?”

✏️ You’re not just using ChatGPT, you’re collaborating with it.

💡 Quick Template You Can Use Anytime

“You’re a [role]. I need help with [task]. The audience is [who]. The tone should be [tone]. The output should be [format, length, style]. Here’s the context: [topic/product/problem].”

Final Step

That’s it, you’re done. Gold star if you made it all the way here ⭐
If it worked, amazing. If you’ve hit a wall, give it five minutes and read through again – half the time it’s just something you’ve overlooked.

P.S. Want to do this more strategically?
If you’re figuring out how AI fits into your business long-term, we run something called the AI Efficiency Assessment. It’s a 90-minute session that gives you a tailored roadmap of what to automate, what to eliminate, so you’re crystal clear on what to do.

No pressure, just here if you’re ready to level things up.
👉 Learn more about the AI Efficiency Assessment